Stay in touch!
Sign up to be updated with Evolve's latest stories, and for opportunities to get involved.
In his first tweet following Parliament’s decision to accept a snap General Election on Monday, Boris Johnson outlined his potential campaign platform, before ending with the hashtag “#BritainDeservesBetter”:
Parliament & Jeremy Corbyn have blocked everything — we need a new Parliament so we can #GetBrexitDone and the country can #MoveOn to focus on the cost of living, NHS, clean energy, violent crime and higher pay #BritainDeservesBetter
— Boris Johnson (@BorisJohnson) October 29, 2019
However, many were quick to point out that Boris Johnson is definitely the encumbent Prime Minister, and that the Tories had definitely been the ruling party for the past 9 years – something which doesn’t exactly put their own record in good light by using the phrase ‘Britain Deserves Better‘.
Labour MP Jess Phillips tweeted her own incredulity at the Tories’ astonishing choice to use the slogan, stating:
“The absolute bantz of the Tories using the tag line #BritainDeservesBetter after being in Government for 9 years. You’re not wrong lads.”
The absolute bantz of the Tories using the tag line #BritainDeservesBetter after being in Government for 9 years. You're not wrong lads.
— Jess Phillips MP (@jessphillips) October 30, 2019
And numerous other Twitter users also spotted the ridiculously obvious problems with the serving government using such a phrase – with various hilarious comebacks gaining large numbers of retweets:
This is just too inspired.
After being in power
For 9 years,
The Conservatives Party
actually came up with,
General Election Slogan: #BritainDeservesBetter
You couldn’t make this up.
You just couldn’t. pic.twitter.com/mn02LNjQSK
— Dr. Jennifer Cassidy (@OxfordDiplomat) October 30, 2019
After 9 years of Tory rule, they’ve gone with #BritainDeservesBetter as their election slogan and to be honest, I agree.
— Michael (@Michael_Dunn4) October 30, 2019
— Mikey Smith (@mikeysmith) October 30, 2019
The Conservatives have been in Government for 9 years.
— Paul McNamara (@PGMcNamara) October 30, 2019
#BritainDeservesBetter is literally the slogan you use if you've been in opposition for years.
It's probably designed get traction through hateshares, but I'm happy to oblige & amplify because it simply doesn't work for the party of austerity & Brexit failure.#GE2019
— Mike Hind (@MikeH_PR) October 30, 2019
— Kevin Maguire (@Kevin_Maguire) October 30, 2019
For once, on this particular point, I agree with the charlatan
— Tom London (@TomLondon6) October 30, 2019
— Paul (@paulj71) October 30, 2019
Even the Tories’ feircest opponents in the upcoming General Election, the Labour Party, agreed with the Prime Minister’s slogan:
— The Labour Party (@UKLabour) October 30, 2019
The former Prime Minister, Theresa May, was widely ridiculed during her disastrous 2017 General Election campaign for robotically churning out the increasingly irritating “Strong and Stable” slogan ad nauseum during interviews and speeches.
Following the criticism of her Strong and Stable slogan, May quickly dropped the catchphrase – but her campaign went from bad to worse, culminating in her losing her majority, failing to deliver on her one major election promise to deliver Brexit, and then essentially being booted out of Number 10 by her own party after numerous humiliations in and out of Parliament.
However, if Boris Johnson’s first campaign slogan is anything to go by, the Tories’ 2019 General Election campaign is already in severe danger of becoming an even bigger farce than it was two years ago.