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Following the huge success of Labour’s grassroots campaign Momentum, the Tories have launched their own version – and it’s already going down like a lead balloon.
The Tories have proudly revealed ‘Activate‘, describing it as:
“an independent national grassroots campaign organisation that seeks to actively engage young people in the right of centre politics, make a case for what conservatism can offer and provide a platform to enable their voices to be heard.”
— Jane Samuels (@JaneSamuels) August 28, 2017
Yet they kicked off their campaign by proudly showing off their very first ‘#meme’:
It made little sense (perhaps due to it being based on a meme that hasn’t been popular since the early 2000s), it wasn’t funny and for some reason, like someone’s mum had written it, they felt the need to include the hashtags #meme and #retweet.
— Andy Dunne (@MrAndyDunne) August 28, 2017
And they seemed to somehow completely underestimate the idiocy – or potential – of the name ‘Activate’:
With Theresa May already being described of Maybot, it seems a particularly poor choice of name:
And it did not go unnoticed that their first attempt at engaging with people was simply a pathetically weak attack on Corbyn:
First meme and…..its a poor attack on JC. Try coming up with some policies like he has!
— Damien Willey (@KernowDamo) August 28, 2017
According to Twitter users, after much pressure to change the original Twitter handle due to its gross use of underscores, Activate set up a new account.
The old one was promptly taken over and turned into a parody account:
From a Conservative point of view, it would probably be sensible for the Tories to immediately abandon this idea. However, we are certainly hoping they keep it up – it’s a sure fire way to provide us with hours of entertainment.
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